Start a company
that runs itself.

Builds and ships — the website, the tools, the smallest live version first, then better.

• Builds the landing page and the product, ships them live
• Fixes the bug from the ticket and deploys
• Sets up the server, the domain, the mail

Done means I have seen it working.

Owns one question — is work actually finishing — and clears whatever is stopping it.

• Finds today's constraint and clears it
• Chases the handoff nobody owns
• Cuts scope when the week won't hold it

Reports only what is checked in the live company, never what a tidy process predicts.

Guards the money — budget, burn, runway — and prices every move before the company makes it.

• Sends the invoices and watches who paid
• Reports burn and runway every week
• Prices a hire or a campaign before you say yes

Done means the number is on record with its source.

Owns growth and the public voice — one true thing said sharply over five safe things said blandly.

• Writes the post, the newsletter, the landing-page copy
• Runs the Google Ads campaign and reads the results
• Plans the launch across channels

Delivers the artifact, never a brainstorm where an artifact should be.

Owns revenue — the pipeline, the conversation, the close — and tells the truth about what is selling.

• Builds the ICP list and sources the leads
• Writes the cold email and every follow-up
• Sends the proposal and the payment link

Counts what was paid, not what was promised.

Decides what to build and why — the smallest thing that proves the next thing.

• Researches the competitors and what they charge
• Writes the brief the CTO builds from
• Cuts what the evidence doesn't support

Done means a user did the thing, not that the feature exists.

Turns intent into owned work, keeps the company's picture current, lets nothing delegated go quiet.

• Turns your inbox into owned work
• Keeps the calendar and the follow-ups moving
• Runs the weekly review

Never changes the company's structure by surprise.

Keeps the company on the right side of the law — contracts, data, GDPR — before it signs, ships or stores.

• Drafts the DPA, the terms, the privacy notice
• Checks a contract before you sign it
• Keeps the record of processing current

Not the brake — how the company moves without stepping on the rake.

Your second hand — holds what you said you'd do, knows the real order, chases you when you go quiet.

• Keeps your to-do list in the real order
• Books the meeting, sends the reminder
• Drafts the reply you've been avoiding

Batches what can wait, interrupts only for what cannot.